Jim Bulloch's association with basketball began in 1931 as a player with Knox United Church, in the Winnipeg Church League, and Daniel McIntyre Collegiate.
During the 1940s, Bulloch played with teams such as the St. Andrew's Senior Men and Royal Winnipeg Rifles while he served in the Canadian Armed Forces and also began his coaching career with the St. Andrew's Junior Men's team and the University of Manitoba Bisons. From 1948-1955, he coached the "Paulins" and guided the team to a national championship during the 1953-54 season. Under the adopted name of the "Winnipeg Canadians", the team competed in the First World Basketball Championship in Rio de Janeiro, Brazil in 1954.
Jim Bulloch enjoyed coaching success at many different levels. As the coach of the St. Andrew's Senior Men from 1959-64 and 1968-69, he led the team to the Canadian Championship on three occasions. Bulloch coached Glenlawn Collegiate to three consecutive provincial titles. At the helm of the Nicolett Inn Senior Men's Team, Bulloch led the squad to the 1979 Canadian championship and the finals in 1981. His work with the community included the establishment of the nine team McGregor Armouries based junior men's league in 1949, and organization of basketball for disabled athletes which led to the creation of the Winnipeg Paraplegic Sports League and the "Golden Ramblers Wheelchair Basketball Team" in the 1960's. Bulloch was a founder of the Pan-American Paraplegic Games held in conjunction with the 1967 Pan-Am Games held in Winnipeg. Bulloch named the Manitoba High School Coach of the Year in 1978 and Manitoba Senior Men's League Coach of the Year on an unprecedented eight occasions. He was a member of the Central Y.M.C.A. for much of his life and a recipient of "The Order of the Buffalo Hunt" in the 1980's.
Jim Bulloch is also a member of the Manitoba Basketball Hall of Fame.